Exploring Instagram would be flawed without acknowledging Indian Instagram influencers who shape the platform that have captivated us for 2023.
Indian Instagram influencer marketing has grown in popularity in recent years and shows no signs of abating.
Check this out: According to "Convince and Convert," influencer marketing brings in a whopping 11 times the return on investment compared to old-school display ads. So, why not dive into it and get the lowdown?
As a marketer, you've got a smorgasbord of Indian Instagram influencers to pick from, with over 200 million business profiles on the platform. But hey, don't just jump in blindly.
It's crucial to pick Indian Instagram influencers who are the real deal and vibe with your brand. Gone are the days when any Bollywood celeb would cut it.
Now, here's the real talk. Be cautious when teaming up with influencers. According to a recent study, Indian Instagram influencers are rocking over 16 million fake followers (ranking third globally, just after the US and Brazil).
So, tread carefully in the Indian Influencer jungle!
How to choose Indian Instagram Influencers in 2023?
Relevance: Alright, let's break it down! How much does the influencer vibe with your brand's identity and message? Are their followers more Gen Z or Gen Y? And hey, does your brand speak the language of Gen Z or Gen Y? These are the things to mull over when figuring out if the influencer is really hitting the mark for your gig.
Quality of content: Here's the lowdown! The influencer's content quality is a big deal—maybe even more crucial than the first factor we talked about.
Check this out: Is their content always on point, keeping things fresh and super engaging? Or is it more like a quick fix, something they whip up in a hurry? If it's the latter, chances are it won't pull in the engagement you're gunning for.
Engagement: How many of the followers actually engage with the influencer? Awesome content is cool and all, but what if there's an influencer with followers who just don't interact with the amazing stuff they're putting out? That's not the vibe you're going for.
Size: This one is debatable, but it is still worth considering. What is the size of your influencer's following?
Hey there! So, in the good old days, marketers were all about going big with the most powerful influencers they could get their hands on.
But guess what? Times have changed! Now, it’s all about the Niche Influencers. We’re talking about the ones whose followers are seriously into what they’re saying and can actually be influenced.
Sure, Ranveer Singh might rock a killer outfit, but let's be real - how many of his followers are buying it just because it looks good on him?
Now, let's talk money: Collaborating with influencers usually comes with a price tag, unless you're an influencer yourself (lucky you!).
So, you've spotted the perfect influencer who checks all the boxes, but, oh boy, they're pricey. Plus, proving return on investment (ROI) can be a challenge, especially if you're just dipping your toes into the influencer marketing pool. So, it's probably a good idea to be cautious with your investments.
What are your KPIs (Key Performance Indicator)?
[ Credited to – linqua.com ]
Before you finalize your collaboration with influencers, consider why you want to work with them. What is your primary motivation for working with Indian Instagram influencers?
Once you've determined that, it's critical to agree on the metrics you'll use to measure success.
If your goal is to boost brand awareness, then focus on Key Performance Indicators (KPIs) tied to engagement. Consider metrics like:
- Likes
- Shares
- Comments
- Increase in Followers
If your goal is to drive revenue:
- Use ROI – an easy way to do it is through “Influencer Promo Codes”
- Percentage of Sales
If you're aiming for customer loyalty:
- Look at the repeat purchases of customers
- Look at traffic from a targeted audience
- Purchase from Newsletter and more
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Here are the best Indian Instagram influencers to get you started
To help you get started on your journey with Instagram influencer in India, I’ve put together a list of influencers from some common categories so you can take your pick.
In most cases, I’ve tried to include influencers who also have email addresses in their bio so you can get in touch directly.
Immerse yourself in the realm of glamour and style with Fashion Instagram Influencers in India.
Discover tastemakers who flawlessly merge high fashion with everyday trends, creating a visually captivating feed.
From the streets of Mumbai to the beaches of LA, these Indian influencers curate ensembles that redefine fashion, motivating millions to embrace their inner fashionista.
Whether exuding classic elegance or embracing bold, unconventional styles, these trendsetters ignite creativity and confidence in their followers.
Scroll through their posts for a daily dose of sophistication and stay updated on the latest runway sensations.
Join the fashion community and let these Indian Instagram influencers guide you through a world where clothing becomes art and self-expression knows no bounds.
Click on the individual links below and check out the Top 10 Fashion Influencers on Instagram in India
| Name | Insta Handle | Followers |
|---|---|---|
|
Diipa Büller-Khosla |
2 Million |
|
|
Komal Pandey |
1.9 Million |
|
|
Kritika Khurana |
1.8 Million |
|
|
Masoom Minawala Mehta |
1.4 Million |
|
|
Aashna Shroff |
1 Million |
|
|
Aakriti Rana |
1 Million |
|
|
Saumya Gupta |
879,000 |
|
|
Sejal Kumar |
842,000 |
|
|
Shivani Singh |
837,000 |
|
|
Santoshi Shetty |
736,000 |
Embark on a thrilling journey with Travel Instagram Influencers.
Explore the globe through their lens as they traverse landscapes, cultures, and adventures.
These intrepid storytellers bring destinations to life, offering insider tips and breathtaking visuals that ignite your wanderlust.
From hidden gems to iconic landmarks, they curate unforgettable itineraries, making travel dreams a reality.
Experience the thrill of solo backpacking, luxurious getaways, or off-the-beaten-path escapades, all while gleaning insights into different cultures and lifestyles.
With every post, they capture the essence of exploration and inspire you to step out of your comfort zone.
Follow these Indian influencers for a virtual passport to extraordinary places and a wealth of travel wisdom that's bound to fuel your next adventure.
Click on the individual links below and check out the top 10 Travel Influencers on Instagram.
| Name | Insta Handle | Followers |
|---|---|---|
|
Dimpi Sanghvi |
4.5 Million |
|
|
Shashank Sanghvi |
3.3 Million |
|
|
Shakir Subhan |
2.2 Million |
|
|
Savi & Vid |
1.2 Million |
|
|
Shenaz Treasury |
1.1 Million |
|
|
Anunay Sood |
1.1 Million |
|
|
Aakash Malhotra |
901,000 |
|
|
Brinda Sharma |
858,000 |
|
|
Tanya Khanijow |
829,000 |
|
|
Larissa D’Sa |
747,000 |
Food Instagram influencers India
Indulge your senses with the top 10 Food Instagram Influencers in India.
Step into a world of delectable delights curated by culinary connoisseurs who turn every meal into a masterpiece.
From sizzling street food to gourmet extravaganzas, these influencers tantalize your taste buds and broaden your gastronomic horizons.
With their vibrant storytelling, they dish out not just recipes, but also the cultural narratives behind each dish.
Whether you're a seasoned chef or a kitchen novice, their expert tips and visually stunning presentations empower you to create culinary wonders.
Join their flavorful journey as they uncover hidden eateries, fusion experiments, and timeless recipes.
Follow these Indian influencers to transform your kitchen into a realm of flavors, and let your passion for food take center stage.
Click on the individual links below and check out the top 10 Food Influencers on Instagram.
| Name | Insta Handle | Followers |
|---|---|---|
|
Pooja Dhingra |
7.1 Million |
|
|
Ranveer Brar |
3 Million |
|
|
Kunal Kapur |
2.7 Million |
|
|
Meghna Kamdar |
2 Million |
|
|
Amar Sirohi
|
1.8 Million |
|
|
Shivesh Bhatia |
1.5 Million |
|
|
Kabita Singh |
1.3 Million |
|
|
Neha Deepak Shah |
1.3 Million |
|
|
Karan Dua |
1.1 Million |
|
|
Tarla Dalal Recipes |
952,000 |
Social Media Instagram Influencers India
Dive into the dynamic world of Social Media Instagram Influencers.
Unveil the art and strategy behind captivating content creation, brand storytelling, and digital charisma.
These Indian influencers are modern-day virtuosos, seamlessly navigating platforms and trends to build thriving online communities.
Through their engaging posts, insightful captions, and interactive stories, they offer a masterclass in crafting an authentic online presence.
Gain insights into viral campaigns, growth hacks, and the ever-evolving landscape of digital engagement.
Whether you're a digital enthusiast, a budding entrepreneur, or simply curious about the power of social media, these influencers provide a front-row seat to the captivating realm of online influence.
Follow them for a journey into the heart of digital storytelling and harness the prowess of the virtual stage.
Click on the individual links below and check out the top 10 Social Media Influencers on Instagram.
| Name | Insta Handle | Followers |
|---|---|---|
|
Ajey Nagar |
19.5 Million |
|
|
Bhuvan Bham |
17.7 Million |
|
|
Zakir Khan |
5.7 Million |
|
|
Mithila Palkar |
4 Million |
|
|
Kusha Kapila |
3.4 Million |
|
|
Dolly Singh |
1.6 Million |
|
|
Kenny Sebastian |
1 Million |
|
|
Srishti Dixit |
753,000 |
|
|
Rohan Joshi
|
571,000 |
|
|
Kanan Gill |
564,000 |
Health & Fitness Instagram Influencers India
Embark on a transformative journey with Health & Fitness Instagram Influencers in India.
Discover dedicated advocates of well-being who inspire and guide you towards a vibrant life.
From invigorating workouts to mindful nutrition, these Indian influencers curate a treasure trove of wellness wisdom.
Their posts are a holistic blend of fitness routines, mental health insights, and nourishing recipes that empower you to become the best version of yourself.
Join their supportive community and access personalized tips for achieving your goals, whether it's sculpting your body, finding inner peace, or adopting a balanced lifestyle.
With their expert guidance and motivational stories, you'll be motivated to prioritize your health and embark on a journey towards sustainable wellness.
Follow these influencers to unlock a world of vitality and embrace a life of wellness and positivity.
Click on the individual links below and check out the top 10 Health & Fitness Influencers on Instagram.
| Name | Insta Handle | Followers |
|---|---|---|
|
Gaurav Taneja |
4 Million |
|
|
Ranveer Allahbadia |
3 Million |
|
|
Sapna Vyas |
1.5 Million |
|
|
Jeet Selal |
1.4 Million |
|
|
Suhas Khamkar |
1 Million |
|
|
Rohit Khatri |
882,000 |
|
|
Anjali Kapoor |
748,000 |
|
|
Mrunal Jain |
635,000 |
|
|
Namrata Purohit |
455,000 |
|
|
Junaid Kaliwala |
335,000 |
Photography Instagram Influencers India
Immerse yourself in the captivating realm of Photography Instagram Influencers in India.
Step into a world where every frame tells a story, and every click captures a moment frozen in time.
These Indian influencers are virtuosos behind the lens, masters of composition, and light manipulation.
Their posts are a visual journey through landscapes, emotions, and narratives, offering a front-row seat to their artistic vision.
From breathtaking nature shots to urban symphonies, they showcase the beauty of our world through their unique perspective.
Whether you're an aspiring photographer or an admirer of artistry, follow these Indian influencers for a daily dose of inspiration, photography tips, and a gallery that sparks wanderlust and creativity.
Join them to witness the world through a different angle and discover the magic of visual storytelling.
Click on the individual links below and check out the top 10 Photography Influencers on Instagram.
| Name | Insta Handle | Followers |
|---|---|---|
|
Varun Aditya |
3.4 Million |
|
|
Shaaz Jung |
2.1 Million |
|
|
Tariq Khan |
1.7 Million |
|
|
Praveen Bhat |
936,000 |
|
|
Ganesh Vanare |
770,000 |
|
|
Mithun Hunugund
|
491,000 |
|
|
Kunal Malhotra |
479,000 |
|
|
Aamir Wani |
371,000 |
|
|
Ganesh Bagal |
118,000 |
|
|
Raj Singh Arora |
102,000 |
Hey Aamir,
It’s so wonderful of your thought to organize all the influencers from different niches in one blog. I’m sure it’s very helpful for all the beginners who are interested in doing blogging.
I really liked the way how you are selecting your topics for Blogging.
Looking forward for more Blogs.
Thank you, Kavyaa S M.
More Blogs coming soon