Looking for the latest SEO trends in 2023? A lot can happen in a year in a breakneck industry like SEO, which is why you want to make sure you stay ahead of the curve.
Trying to figure out on how to stay competitive?
To summarise 2022, it was a busy year with significant changes in the SEO world. Digital marketing as a whole saw technological advances in machine learning and AI, as well as privacy-forward initiatives such as third-party cookie depreciation, which will have a significant impact on strategies in the coming year.
The nine Google Ranking updates had an impact on features such as the Product Reviews Ranking System, Helpful Content Prioritization, Spam Detection, Desktop Page Experience, and the overall core algorithm.
When it comes to SEO, competition is fierce, and as a business, it is critical that you stand out from the crowd.
As a result, if you want to stand out, these are the SEO trends in 2023 you must master.
Top SEO Trends in 2023:
When it comes to SEO, user experience has always been a major factor, and 2023 will be no exception. Visitors will not stick around if you don't nail down your user experience.
Whether it's the speed of your website, navigation issues, or the fact that your content simply doesn't grab their attention, they'll leave in a flash.
Your SEO strategy must be centred on the end user, and your website must ensure that they can find and do everything they expect to be able to do!
2. HIGH QUALITY CONTENT
Sure, we can get into the weeds of data all day, but we wouldn’t have data to analyze if we didn’t create content for an audience to consume. Content that is up to date and of high quality is essential for SEO, but it does not end there.
Stale content is no longer acceptable, and has been for some time. Your content must connect with users and provide them with the information that they require.
Google is constantly checking your website to ensure that your content is up to date, and if it isn't, you will be penalized. It's a simple thing to overlook, but if you do, you'll find yourself with more work to do.
3. FEATURED SNIPPETS
You've probably noticed that when you search on Google, you're presented with a featured snippet. This is a box that appears above the standard search results and contains the exact answer that the searcher seeks. Furthermore, they do not even need to click a link to get the answer.
Because the snippet is located above all of the other results, it can attract a large number of clicks, which has a variety of benefits. When you optimise content for featured snippets, this could be one of the most beneficial things you do. As beneficial as 35.1% of total clicks.
4. VIDEO CONTENT IS THE KING
If 2022 was the year of video, this is a trend that will continue because 2023 is also the year of video. People appear to enjoy watching videos because they are more entertaining and easier to digest than text.
In 2018, 85% of internet users watched videos, and that figure has now risen to 90%, proving that video is king. So, if you create an engaging and informative video, it may help you move up the rankings and increase your exposure to levels you never thought possible.
5. MOBILE DEVICE OPTIMIZATION
When it comes to SEO, this is still one of the most important things you can do. Mobile device searches have increased in recent years and will continue to increase.
Google and other search engines now expect websites to be mobile-friendly, which means they should display properly on mobile devices. Your website must be designed with responsive coding and framework, which causes it to change depending on the device.
6. VOICE SEARCHES & ACTIONS
Smartphones started the trend of voice searching, but digital assistants like Google Assistant, Apple Siri, Amazon Alexa are now driving this growth. More than 40% of users now use voice search, and this number is expected to rise.
As a result, you should think about optimising your website to include voice search for keywords in the form of questions. These will be specific long tail keywords, such as asking where a specific business is located. You can then start thinking about any questions a potential customer might have about your company, allowing you to tailor voice searches to their specific needs.
7. ARTIFICIAL INTELLIGENCE
Today, artificial intelligence is one of the hottest topics in marketing. AI can be used in a variety of marketing campaigns, including chatbots for customer service, email automation, and website personalization. According to a recent study, the market for artificial intelligence (AI) in marketing is expected to be worth 15.84 billion US dollars in 2021. According to the source, the value will rise to more than 107.5 billion by 2028.
Google's algorithm is constantly changing, and with the advancement of artificial intelligence, you must consider doing things differently.
The Bert algorithm, for example, has helped Google become smarter at detecting elements that can either improve or degrade your ranking. As a result, you must consider this when designing your website to meet Google standards.
8. E-A-T (EXPERTISE, AUTHORITATIVENESS & TRUSTWORTHINESS)
Google wants to ensure that any results it returns are relevant to the user's query. As a result, if you sell products or services or give advice, you must demonstrate your expertise, authoritativeness, and trustworthiness.
Brands can demonstrate expertise by using content created by an expert in their field. This can be done in some cases by people who have everyday knowledge of the subject at hand.
You gain authority in your field by making your website accessible to a large number of people who want to learn more about your subject or field. If other experts and websites refer to or recommend you, Google will regard you as more authoritative.
Trust is enhanced by transparency in who creates your website’s content and by having adequate contact information.
9. LOCAL SEO
It has always been critical to rank high for relevant keywords related to your local area. There are signs that this will not change in 2023, and if you run a service-based business, local customers are your lifeblood. To reach those customers, you must implement a Local SEO strategy.
This means that, for example, when people search for "bakers near me," you will appear on Google search results pages.
To accomplish this, you will combine the names of towns and areas with keywords that you already use, ensuring that people can find you when they enter specific search terms.
This appears to be a no-brainer statement. Is it even an SEO trend worth mentioning? YES! Brands must level up their data in 2023, from collection to analysis to insights. Marketers can use Google Analytics to gain SEO insights, such as
- Monitoring mobile traffic to collect data on bounce rates, engagement, and other metrics
- Site search bar tracking to determine what users are looking for when they visit your website and whether there is a content or service gap that you could fill.
Identify high-performing and low-performing pages to emulate or update.
However, the sheer volume of data can be overwhelming at times. Fortunately, there are tools that will automate data collection and analysis, so you won't have to manually monitor your numbers all the time.
This keeps you up to date on changes in search behaviour and allows you to optimise accordingly. Automating SEO tasks with tools or software can greatly simplify your campaign and free up your team to focus on more uniquely human and creative endeavours.
11. SECURITY & PRIVACY
It has never been more critical to consider user privacy and security. They value their data more than ever before, so when conducting an online transaction, they need to know that their data is secure.
If you take every precaution to protect their data, such as installing an SSL certificate, you will not only increase sales but also be perceived as more authoritative in terms of your ranking.
Also worth mention here is that having a tool or software protecting your website is of utmost importance. If your site's security is weak, hackers can use it to send SEO spam.
They can take advantage of your website's flaws to flood it with spammy links and keywords, redirecting every user to their malicious website. If you become a victim of SEO spam, you may lose your site ranking quickly.
A new year is here, but you must ensure that you are up to date on the latest SEO trends in 2023. Some of them aren't necessarily new, but they still require you to stay alert, whereas others are. In any case, staying current on trends will undoubtedly help you rank higher.
The bottom line is that in order for your business to succeed, SEO trends should always be at the forefront of your digital marketing campaign.